In my prior post on Premium Pricing I discussed the benefits of premium pricing in the law practice and I promised to revisit the specific strategies involved in actually doing it.

I was recently contacted by Stephen Gustitis of The Defense Perspective blog regarding that very issue.  I promised him I would move that article up my list of writing project priorities.  So, I sat down to start writing on the subject of Price in the law practice.  Specifically, I wanted to address how to command premium fees (i.e. how to get them and how to deserve them).

As I started writing, I realized I had much to say on the subject (my wife says that’s too frequently the case for a growing number of subjects!).  But, this is such a critical issue.  And, so many lawyers completely miss the boat here.  There is the whole value pricing vs. hourly billing issue on which entire books have been written (my favorite are the ones by my friend, Ron Baker - that guy gets it).  But, there is also the subject of presenting the price to the prospective client, how to desensitize the client about high fees, how to pre-screen prospects that can’t or won’t pay premium fees, and the list goes on.

So, I decided I can’t do the subject justice in a single blog post, and I don’t want to start another series (I’m currently posting a weekly series called Lawyer Marketing 101 et seq.)  So, I decided to write a free e-book on the subject.  I am going to do a brain dump of everything I know and do on the subject of pricing for the law practice.  The plan is to offer it in the resources section of this blog.  I am working on it now and will have it ready in 14-21 days.

Stephen, I guess I have you to thank for this new project - I hope you find it profitable!