Why should lawyers care about audio and video podcasting? Well, here are four reasons: content, distribution, traffic, and conversion.

Content - It is simpler than ever to create and post audio and video content to your website. This is important because…

Distribution - Once you create the content and post it to your website, you can also distribute it to various directories (such as www.youtube.com for your videos) and other distribution channels such as the itunes podcasting library. This is important because…

Traffic - The increased distribution will attract more traffic to your website. The good news about this increased traffic is…

Conversion - The video content will help you convert more of these new visitors. It is “sticky.” It is interactive. It involves your visitors. All of which helps you convert more of them to paying clients. Which is, after all, the point of having the website in the first place.

So, video and/or audio podcasting should be a part of the marketing plan for every lawyer. It is especially helpful to solos who can implement and execute this type of technology more quickly than bigger firms ever will.