I recently came across this article at lawyer, Patrick Lamb’s blog, In Search of Perfect Client Service.  In it, Patrick discusses  a Harry Beckwith interview that reviewed some of the nomenclature used to describe customer satisfaction (such as “customer loyalty” and “customer evangelists”).  Patrick settles on the term “raving fans” as the target at which we should be aiming.

I like that term (popularized by the Ken Blanchard book of the same name) as well.  But, I tend to have this discussion in terms of Client Delight (which is the subject of the recent series of Articles I have written to my e-zine subscribers - you can sign up for free in the sidebar!).  What are you doing to make sure your clients are delighted with your service?

The money quote from Patrick’s post: “resist the temptation to set the ‘client happiness’ meter low.  Instead, challenge yourself to find ways to raise the bar higher each day.”