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08
Jul |
Promise big and deliver bigger |
The title of this post is the lesson in Seth Godin’s recent post titled Expectations. You should check it out. Good stuff.
And, it’s directly applicable to solo and small firm lawyers. Customary marketing advice informs us to exceed expectations. Identifying and managing the expectations of your clients and prospects should be a normal part of your client intake systems. Is it?
Tags:client service lawyer marketing
