So, several of you asked for specific recommendations for the items that I mentioned in my post about setting up your own studio and shooting web videos to market your practice.

So, I am revealing all of the specific items I am using to shoot videos to promote my own law practice.  I will give the recommendations to my e-zine subscribers in this week’s issue of the Profitable Practice.   It’s free and you can sign up in the side bar.

Shameless, I know.  But, it’s good and valuable information and you can’t beat the price.  And if you don’t like it, you can sign up, get the recommendations and unsubscribe at any time.  So, if you are not subscribed yet, do so before Thursday morning to receive my recommended resources for shooting your own web videos to promote your law practice.

And, if you don’t want to subscribe you can still find the generic list of items you need to shoot your video here.

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Several lawyers have asked me about the podcasting post I made recently. They are curious about how to use audio and video on the web to attract clients. Many of the questions related to how I am making my own videos to market my law practice.

I recently made a few purchases to assemble my own “video studio” in my office. I thought I would share with you what you need to easily create your own videos to use to market your practice. It really is easier than you think. Of course, as I get mine added to my own sites, I’ll let you know so you can see how they turn out.

In the meantime, here are the several items you must have to create videos to market your law firm:

(1) a camera (does not have to be fancy, HD or anything like that),

(2) a tripod (I recommend a “fluid head” tripod),

(3) lights (this is critical; don’t rely on the overhead lights - get a basic light kit),

(4) external microphone (the camera’s internal mic is not sufficient),

(5) editing software for your computer (for the Mac iMovie will work, for the PC Windows Movie Maker does).

(6) a topic - that is your practice area - start with FAQs.

That’s it. Start shooting.

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Why should lawyers care about audio and video podcasting? Well, here are four reasons: content, distribution, traffic, and conversion.

Content - It is simpler than ever to create and post audio and video content to your website. This is important because…

Distribution - Once you create the content and post it to your website, you can also distribute it to various directories (such as www.youtube.com for your videos) and other distribution channels such as the itunes podcasting library. This is important because…

Traffic - The increased distribution will attract more traffic to your website. The good news about this increased traffic is…

Conversion - The video content will help you convert more of these new visitors. It is “sticky.” It is interactive. It involves your visitors. All of which helps you convert more of them to paying clients. Which is, after all, the point of having the website in the first place.

So, video and/or audio podcasting should be a part of the marketing plan for every lawyer. It is especially helpful to solos who can implement and execute this type of technology more quickly than bigger firms ever will.

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