08
Jun

Build your brand through blogging

Problogger has a nice article on promoting yourself through your blog.    In it he sets out 7 tips to “sell yourself” in your blog.  All of his points are important.  I’d summarize his advice into the following simple motto: provide value and be interesting.

Personally the article caused me to think about my own efforts at my practice blog, www.alabamafamilylawblog.com.  I think I tend to err on the side of providing value, and often neglect being interesting (by injecting my personality and/or using story).

Review the 7 tips.  What changes do you need to make on your practice blog?  You do have a blog for your practice area, right?

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