So, several of you asked for specific recommendations for the items that I mentioned in my post about setting up your own studio and shooting web videos to market your practice.

So, I am revealing all of the specific items I am using to shoot videos to promote my own law practice.  I will give the recommendations to my e-zine subscribers in this week’s issue of the Profitable Practice.   It’s free and you can sign up in the side bar.

Shameless, I know.  But, it’s good and valuable information and you can’t beat the price.  And if you don’t like it, you can sign up, get the recommendations and unsubscribe at any time.  So, if you are not subscribed yet, do so before Thursday morning to receive my recommended resources for shooting your own web videos to promote your law practice.

And, if you don’t want to subscribe you can still find the generic list of items you need to shoot your video here.

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What is social media anyway? And, how can it help you in your law practice?  This video by Common Craft explains it in plain english.

Social media sites are not going away.  Lawyers will be slow to adopt. But, those that take advantage of social media early will have a definitive advantage in marketing their law practice.

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Google has just announced that they have made a major improvement to their Keyword tool. Now, when you use the Keyword Tool to search for relevant keywords for your website, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and their search network.

The announcement can be found on Google here.

This tool will now be invaluable as it relates to any pay per click campaigns you run to market your law practice. But, it should also be extremely helpful for your search engine optimization efforts for your practice as well.

UPDATE: Here is the link to the Google Keyword Tool

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Several lawyers have asked me about the podcasting post I made recently. They are curious about how to use audio and video on the web to attract clients. Many of the questions related to how I am making my own videos to market my law practice.

I recently made a few purchases to assemble my own “video studio” in my office. I thought I would share with you what you need to easily create your own videos to use to market your practice. It really is easier than you think. Of course, as I get mine added to my own sites, I’ll let you know so you can see how they turn out.

In the meantime, here are the several items you must have to create videos to market your law firm:

(1) a camera (does not have to be fancy, HD or anything like that),

(2) a tripod (I recommend a “fluid head” tripod),

(3) lights (this is critical; don’t rely on the overhead lights - get a basic light kit),

(4) external microphone (the camera’s internal mic is not sufficient),

(5) editing software for your computer (for the Mac iMovie will work, for the PC Windows Movie Maker does).

(6) a topic - that is your practice area - start with FAQs.

That’s it. Start shooting.

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I hope you have a great 4th of July.  I’ll be grilling with family pool side and generally trying to relax a couple of days.  For me, the marketing and business side of the law practice is really not work.  So, I will also spend some time doing some marketing tasks, namely work to finish the book I am writing on Alabama divorce.  I’d like to get that done and sent to the publisher so I can add it to the marketing mix for my law practice.

How about you?  Will you work on your marketing or is this 3 day weekend all play?  If the work feels like play, which is it?

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Looks like the new Firmware for the iPhone (as well as the new 3G version of the Phone) will both be released on July 11. There were some rumors that the firmware update might release early. But, Mac Rumors seems to think otherwise.

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